The 2010 Fisker Karma Ad Campaign and the Pure Driving Passion

Plug-in hybrid electrical vehicles manufacturer Fisker Automotive and global branding company Lambesis announced the launch of the “Pure Driving” passion campaign last July 2010. The event was planned to be the forerunner to the Fisker Karma launching scheduled late in 2010.

The Pure Driving passion campaign embodies the Fisker Automotives mission of bringing excellent design and the most reliable and sustainable vehicles in the automobile market. It aims to show how the Fisker Karma effectively combines eco-mindedness with luxurious, top notch performance and superior sustainability. The campaign debuts with the launching of the Fisker Automotive information site on PHEV technology, the FiskerAutomotive.com, which features improved website design, compatibility and options for social interaction among owner groups.

To promote the visual appeal of the model, the campaign heads plan to feature the photographs of well-known photographer Miles Aldridge and the live action film by renowned, Academy Award nominee cinematographer Wally Phister. And to further improve brand identity for the campaign, Fisker has collaborated with Lambesis to design an iconic and dynamic content to attract customers to the high quality yet still environmental conscious Fisker Karma.

The new Brabus Widestar version of the Mercedes SLS AMG lends a sleeker and more dominant impression to the exclusive automobile with an extravagant carbon fiber body, customized wheels, titanium exhaust system and electronically controlled sounds and driving mechanisms for a smoother, pleasurable ride.

Brabus designers have developed custom made Brabus Widestar components for the vehicle, particularly in the rear from the lightweight yet very durable carbon fibers used in high performance Formula 1 racing cars. The redesigned rear fenders, diffuser, front spoiler, and front bands results into reduced lift on the front and rear axle for better aerodynamic balance. And while the Mono-block F Platinum edition wheels of the Brabus Widestar are bigger than other tires, they are the custom made to be ultra-light and being up to 12 percent weight reduction compared to other SLS production wheels for better speed.

The Brabus Widestar also comes with the electronically adjustable Ride Control system for flexible vehicle height adjustment and smoother riding modes. With these features and more customizable technical and design options available, the Brabus Widestar promises to offer more than any other car.

Brabus takes pride in its new Mercedes SLS AMG as one of the fastest and enjoyable cars that is lightweight and easy to drive.

The Mercedes SLS is built from aerodynamic enhanced parts made entirely of carbon fiber identical to the material used for Formula 1 racing car components, designed to give the car a more striking appearance as it gives optimal aerodynamic performance. A new Brabus front spoiler is also added to reduce lift on the front axle at high speeds for better directional stability.

The Brabus Mono-block F Platinum edition cross spoke wheels are lighter than stock wheels, meaning better performance, which is custom made to match the Mercedes SLS’ distinct profile. The car also features the smooth ride suspension that can adjust the height of the sports car up to 40 millimeters and offer several driving modes depending on setting and terrain.

And while modifications for the car’s 6.3-litre V8 engine is still in its final development phase, with a promising prospective speed of up to 400 km/h, the many new features promised in the new Brabus Mercedes SLS AMG is definitely has the quality standards the automotive world can look forward to.

High-class Power and efficiency infused with a stunning design make the Chevy Camaro a hit among consumers. Yet, another key player in Camaro’s success is its value. In line with it, Chevrolet developed a package that will provide consumers with accessories and appearance options modified to suit the affordable Camaro 1LT – the XM/Accessory Appearance Package. The spring of 2011 will witness the production version of the XM/Accessory Appearance Package which includes XM Satellite Radio subscription for one year.

The Camaro 1LT, where the package was based, has a 312 hp produced by its V6 engine that has a 3.6L direct injection. It has an EPA fuel economy of 29 miles/gal.

The XM/Accessory Appearance Package consist of a unique grille, rear spoiler, and Chevy Accessory 21-inch wheels.

Both the interior and exterior components of the Camaro indicate a top of the class production and concept styling. This was shown by the XM/Accessory Appearance Package during the 2010 SEMA.

Chevy will release every year a special-edition Camaro, the Synergy Series. The Synergy Series debuts at SEMA 2010 showcasing a model of the special edition of the Synergy Series that will be made available to consumers for the first six months of 2011.

Chevrolet made the Synergy a yearly series after its first Camaro Synergy model, the 2010 Synergy Green special-edition car, became a success as it was highly accepted by consumers.

2011 Camaro Synergy Series model includes combination of interior and exterior parts unavailable to other production model. An example is the gray interior accentuated with red stitching. It was based on the show car exhibited at SEMA 2009, the Camaro Chroma.

Synergy Green was the only available color for the first Camaro Synergy that has a 6-cylinder engine but the 2011 edition will be available in four shades: Victory Red, Summit White, Black and Cyber Gray with 2SS and 2LT trims.