The 2010 Fisker Karma Ad Campaign and the Pure Driving Passion

Plug-in hybrid electrical vehicles manufacturer Fisker Automotive and global branding company Lambesis announced the launch of the “Pure Driving” passion campaign last July 2010. The event was planned to be the forerunner to the Fisker Karma launching scheduled late in 2010.

The Pure Driving passion campaign embodies the Fisker Automotives mission of bringing excellent design and the most reliable and sustainable vehicles in the automobile market. It aims to show how the Fisker Karma effectively combines eco-mindedness with luxurious, top notch performance and superior sustainability. The campaign debuts with the launching of the Fisker Automotive information site on PHEV technology, the FiskerAutomotive.com, which features improved website design, compatibility and options for social interaction among owner groups.

To promote the visual appeal of the model, the campaign heads plan to feature the photographs of well-known photographer Miles Aldridge and the live action film by renowned, Academy Award nominee cinematographer Wally Phister. And to further improve brand identity for the campaign, Fisker has collaborated with Lambesis to design an iconic and dynamic content to attract customers to the high quality yet still environmental conscious Fisker Karma.