Two new concept cars from the Chevrolet made their debut at the 2012 North American International Auto Show. Both vehicles incorporate ideas and opinions collected from talking to under-30 car buyers and consumers from all across the United States.

This group of potential Chevrolet owners is estimated to be several million strong and to comprise 40 percent of the probable market for new cars.

Different Design

The 2012 Chevrolet Code 130R Concept is a cleanly designed 4-seater coupe with a traditional look. Sporting a metallic red paint specially formulated for the concept car and gold matte anodized wheels, the 130R represents styling inspired by the Chevrolet heritage. A rear-wheel drive vehicle, the concept has an aggressive front presentation and stylistic touches that link it to high-performance Chevrolets of the past.

eAssist

The 130R features a turbocharged engine that was designed to work in sync with what the company calls eAssist technology. This system holds both performance and fuel efficiency as equally important goals, and works by turning the motor off at full stops, capturing and reusing energy from braking, and torque-smoothing when accelerating. These techniques are indicative of the next generation of eAssist systems.

Interior

On the inside the 130R concept car epitomizes the qualities and characteristics that the research demographic wants in a vehicle. It features connectivity for Internet use with all types of WiFi devices, the innovative Chevrolet MyLink system, newly designed storage and a heads-up instrument display.

Design of the interior places more importance on functionality than glitz and the stylistic features are accordingly low-key and again follow the more traditional design principles of the company.

Performance

Under the hood, the 2012 Chevrolet Code 130R Concept features a 1.4 liter Turbo Ecotec motor that generates about 150 horsepower while maintaining a fuel efficiency rating of 40 mpg. Integration of eAssist technology in the car allows maximum performance with a very competitive and conservative mileage rating.

All of these features are appealing to the under-30 demographic, and the company hopes the concepts presented will make their vehicles sell to the age group as well.

Specifications